Introducing Low Profile Microwave by

THE CHALLENGE

Be forthright about our small shape
by showing its hidden power and create a compelling asset package for this new model that highlights the benefits of this unique microwave.

THE INSIGHT

Consumers struggle with the clunkiness of their countertop microwaves and the ugliness of their old vent hoods.

THE IDEA

Inspire people to think about their space differently, and show them they can have the best of ventilation and microwave cooking, without sacrificing space, power or design.