We created a social approach where two worlds came together to build one beautiful friendship. It was no longer good vs. evil, this was true love found in an unexpected way.

We set out to catch a trend and be part of a cultural moment. So we built a story that encouraged people to follow along as two unlikely characters built their own unique dishes for a very special surprise evening. A bewitching party to celebrate the different styles, tastes, and personalities. It wasn’t just a series of social posts, it was an invitation to unite and rejoice in a moment of happiness and friendship.

By utilizing social-focused storytelling, we turned a global cultural event into an experience that didn’t just hero our product, it built relevance in a moment in time. We proved that no matter how different our styles or tastes may be, the right tools can help unite us and celebrate the friendships that change us for good.