THE CHALLENGE
Be a part of a larger cultural conversation, through agile social media content.
THE INSIGHT
Friendships are deeply meaningful but we all are busy with life. We try to stay connected through shared rituals like, cooking together via FaceTime or sending selfies with our sourdough... Because every small moment is worth celebrating.
THE IDEA
“For Good” Friends
A KitchenAid led culinary social experience where shared creation sparks unexpected friendships. Brought to life around Wicked’s: For Good.
THE WORK
KitchenAid spotlights friendship through the power of color, connection and creation in a series of social first content.
PINK + GREEN = AN UNEXPECTED CONNECTION
They seem to be opposites - but together they make something even more beautiful.
LET THE BEWITCHING WATCHIFYING PARTY BEGIN
TEAM GREEN
No de-greening is necessary here! This bewitchifying kitchen is still perfectly capable of making delecterrific bites, with a little help from KitchenAid, of course. 🧙♀️🧹💚
TEAM PINK
A dinner party isn’t complete without some sweeterific treats—and KitchenAid is tickled pink to help you make them. 🩷🫧✨
THE PARTY
After some demandifying cooking (and tasting), it’s time to rejoice with all your friends, old, new and otherwise.
Let the festivities begin! Where are you sitting at our table?
THE TEAM
Art Director // Tracy Keck III
Art Director // Lauren Hebig
Copywriter // Tim Brutsman
Copywriter // Kiku Gross
Creative Director // Sarah Uchison