We took the opportunity to engage people in a way that felt on brand, on platform, and on trend. The social landscape is littered with post after post, and oftentimes, brand engagement struggles. We set out to connect with people and engage as a brand that understands their followers. We weren’t just out to sell another product. We wanted to educate, inspire, and enhance their daily feeds.

We did this by studying the trends, working with strategists, and creating content that wasn’t studio-polished, but felt natural to the platform and the digital lives people are living in. We set out to prove that if you stop trying to be perfect and start trying to be present, you become a part of the social conversations.