We took the opportunity to play on our socials and ran with it! We set out to create platform-specific content that broke through to our viewers in a new way. Content that wasn’t just selling a product, but content that inspired our viewers to try new recipes, seek design in a whole new light, and even just take a break and calm the mind. From culturally relevant posts, to RTB-driven tactics, we created content that KitchenAid social viewers loved to like and even picked up a few extra followers along the way.