TRACY
KECK III

As a Senior Art Director at Whirlpool Corporation,
I spend my time creating global consumer experiences for Whirlpool-owned brands that are woven throughout the lives
of our consumers. Meeting them in their home and beyond.

I connect people to our brands throughout their entire journey, from inspiration to aspiration. I use storytelling to not just sell
a product, but sell an entire brand experience. One that people want to live with and share with their families.

Outside of my work, I spend time traveling.
Thoroughly obsessing over culture and the places life
takes me. I am also an avid cyclist, which has proven to
me that sometimes doing hard things takes time, patience,
and perseverance.

But most importantly, I am a husband and a father.
This is how I collect those precious building blocks of life.