TRACY KECK III
Senior Art Director at Whirlpool Corporation
As a Senior Art Director at Whirlpool Corporation,
I spend my time creating global consumer experiences for Whirlpool-owned brands that are woven throughout the lives of our consumers. Meeting them in their home and beyond.
I connect people to our brands throughout their entire journey, from inspiration to aspiration. I use storytelling to not just sell a product, but sell an entire brand experience. One that people want to live with and share with their families.
Outside of my work,I spend time traveling.
Thoroughly obsessing over culture and the places life
takes me. I am also an avid cyclist, which has proven to
me that sometimes doing hard things takes time, patience,
and perseverance.
But most importantly, I am a husband and a father.
APPROACH
CREATIVE SKILLS
Art Direction, Photography Direction, Video Direction, Social, Product Launch (DTC & Retail), Out of Home, Packaging, Graphic Design, Layout & Typography, Photography, Photo Retouching, Presentation Design
CREATIVE STRATEGY
Storytelling, Integrated Campaigns, Cross-Functional Collaboration, Brand Activations, Creative Problem Solving, Consumer First Mindset
SOFTWARE
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom), Figma
EXPERIENCE
2020 – Present | Whirlpool Corporation | Art Director / Sr. Art Director
2019 – 2020 | Newell Brands | Graphic Designer
2014 – 2019 | Aisle Rocket Studios | Art Director / Sr. Art Director
2012 – 2014 | Adams Outdoor Advertising | Graphic Designer / Art Director