We set out to reframe the kitchen’s most underutilized space. The clunky, outdated ventilation just gets in the way, so we replaced it with a machine that doesn’t just look good. It delivers. We showed people that you can completely transform your kitchen without the expense of a remodel. We gave them something they didn’t know they were missing.

We proved that compact doesn’t have to mean compromise. We created a narrative that put the cook back in command. One where they can truly be in their creative flow. Whether it’s a Friendsgiving celebration or just a reason to cook up their favorite shrimp tacos, they can finally take their space back.

Through beautiful visuals and artful storytelling, we empowered people to take back the space above their oven and put it to good use. We utilized every touchpoint across their buying journey to reinforce this message and show them that their space, too, can be designed to go above and beyond.