We set out to flip the script around mealtimes. They’re more than a meal, they’re a moment in time where the busy life of a family slows down for just a second. The smell, the taste, and the conversation are the things that don’t just bring people together. They bring them closer. An oven isn’t just a machine, it’s a conduit for living in the moment.

We created a world where the oven was a family member, and not just a shiny box. One that supported mom and dad as they cooked up daily meals. From quick snacks to full-on roasted dinners. But the real magic happened in the moments the oven gave back to the parents. The laughter with their kids, the warmth in the presence of family. The oven didn’t just take a back seat, it’s an enabler of emotion and time given back.

We did this by finding the moments of the in-between. Where school work met prep work, and syrup brought silliness. Through warmth and authenticity, we created a world that every parent could feel and be a part of. One where they understood that no matter what the day cooks up, they are able to make both dinner and the memories to go with it.