We set out with a challenge to break barriers and show people the versatility of an often overlooked kitchen powerhouse. We knew we needed something unique and ownable to the brand. An idea that blended the rules and inspired people to make something new.

We built a world that was completely made up, but rooted in reality. Where real people had a challenge as big as the appliance itself.
The result was a social-first pretend cooking competition with real people, where every dish must be made with the blender.

We used our brand partnership with Jennifer Garner and teamed up with some of the top culinary influencers out there (Nyesha Arrington, Elena Besser, and Dan Pelosi). Each member of the judging panel brought their personality and knowledge to not only entertain, but to educate.

We created a high-stakes creative campaign that wasn’t just a product demo, but an invitation to see the kitchen as an endless place of possibilities. Creating a space where people can be inspired, empowered, and excited to get in the kitchen and make something different.

36.7M combined views in 2 weeks, turning a “household appliance” into a social conversation.