THE CHALLENGE

Get a mass millennial audience of cooking enthusiasts to consider & prefer KitchenAid products. By leveraging Jennifer Garner to demonstrate innovation, best in class performance, and product style and appearance.

THE INSIGHT

For over a decade, Chopped has kept audiences hooked, proving that creativity is important in the kitchen. As home cooks look for ways to push their skills, blenders are becoming a go-to when it comes to making recipes.

THE IDEA

Blended by KitchenAid
The first social cooking competition where every dish is created entirely using KitchenAid’s Pure Power Blender.

THE WORK

3
Rounds of cooking

1
A-List helper

3
Influencer judges

3
Real cooking enthusiasts

1 Rule: Everything must be made in the blender

THE RESULTS

36.7M combined views in 2 weeks, turning a
“household appliance” into a social conversation.

MY ROLE

I developed the visual identity of 'Blended' from conceptual ideation through product delivery.

From set design to post-production, I created a highly visual aesthetic designed to cut through the social clutter, ensuring every scene highlighted premium brand recognition with the raw, chaotic and fun energy of a real cooking competition.

DESIGN IS IN THE DETAILS

Drawing from KitchenAid’s color leadership, I designed kitchen spaces that mirrored the blenders themselves. By aligning the set’s textures, color palettes, and hardware with the product's craftsmanship, I blended the environment with the brand DNA to create something truly ownable.