GLASS LID WASHing machine

Laundry is not anyone’s favorite chore (if it’s yours, you're invited to my house)...but it’s gotta be done. So we built a campaign around real life: messy, busy and on brand, family-first. With smart casting and grounded storytelling, we show how this washing machine isn’t just an appliance, it’s Dad’s sidekick, keeping up so he can focus on what matters.