It’s far too often that blenders get overlooked in the kitchen.
We set out to prove that they more than belong. They can be versatile tools that transform any dish.
So we gave our underdog appliance a platform to shine. Watch the KitchenAid Pure Power Blender steal the spotlight
in a social-first pretend cooking competition where everything must be made in the blender.

We enlisted the help of our KitchenAid bestie, Jennifer Garner.
And the culinary prowess of Nyesha Arrington, Elena Besser and Dan Pelosi.

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