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Flush Design

I had the opportunity to art direct the content package to assist in the launch of the brand new KitchenAid flush design dishwasher. 

The challenge

"Create clear communication through launch assets that provide a strong/compelling reason for consumers to step out of a traditional dishwasher and understand that a true flush-to-cabinet design configuration with premium features doesn’t compromise cleaning performance."

The gameplan

As a creative team, we had a clear challenge. We executed that by showing off the beauty and design that the flush exterior provided, while diving deep on all of the fantastic features that this dishwasher has to offer.

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