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KitchenAid Espresso
Recipe Shoot

I had the opportunity to art direct the
recipe content package for KitchenAid's Semi-Automatic Espresso Machine. 

The Gameplan

"KitchenAid's espresso machine is all about giving consumers the confidence to recreate the café experience at home. So when it came to our recipes, we set out to continue the theme. By blending elements of the café aesthetic with the approachability of home, we showed consumers just how simple it is to use the KitchenAid Semi-Automatic Espresso machine to make all of their café favorites from the comfort of their own countertop."

Creative Direction | Emily Walton

Art Direction | Tracy Keck III

Copywriting | Sarah Uchison

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