top of page
m15 (1).png

KitchenAid Digital
Quick Start Guide

ui design / photography art direction

KitchenAid Digital
Quick Start Guide

I had the opportunity to art direct the content package for the digital quickstart guide for a line of built-in KitchenAid refrigerators, as well as design the consumer-facing landing page.

The challenge

"Deliver a Digital Quick Start Guide experience - and QR code with CTA that drives to it - that communicates key product information and instructional content in a very easy to understand, visual, and inspiring format to quickly onboard the consumer in using their new KitchenAid built-in refrigerator."

The gameplan

We developed a user-centric digital guide that consumers could quickly and easily access to enhance their post-purchase experience. This included a clear model selection that tailored the content that the user would be delivered. Providing them with all of the information they needed, and nothing more. This easy-to-use guide walked the user through a step-by-step process on how to get the most from their new built-in refrigerator.

Our content package also had to be clear, concise, and 100% accurate to the end product experience. While maintaining our beautiful branded look.

Experience here

hero-p210641kr-003.png
m15 (1).png
MBP_cutout.png
MBP_cutout.png
ezgif-3-3d3211dc14.gif
www.kitchenaid.com_pinch-of-help_resources_built-in-refrigerator.html (1).png
www.kitchenaid.com_pinch-of-help_resources_built-in-refrigerator_42-inch-dispenser.html.pn
bottom of page