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Bowl-Lift
Stand Mixer

I had the opportunity to art direct the content package to assist in the launch of the brand new KitchenAid Bowl–Lift Stand Mixer line-up. 

The challenge

"Reignite the Stand Mixer category through the newness and differentiation of the Bowl Lift platform that was built to take it all on."

The gameplan

When the KitchenAid smalls team comes to you with a product launch,
you know it's going to be a beast. This launch included 66 SKUs across
the globe with 200+ photography assets, 9 video assets, and multiple organic social posts.

How do you eat an elephant like that?? 1 miso chocolate chip cookie at a time...duh! We started with a creative platform idea in upper funnel developement and then brought the ethos of that idea to life with our lower funnel work for our retailer, brand.com, and social needs. 

I worked with 4 studio teams, and 3 acting talents across the span of this project. I believe it's a great representation of what hard work, collaboration, and dedication looks like, wrapped up in one really fun project.

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Campaign Social Posts

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