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KFC Nascar Partnership Campaign

I had the opportunity to design a partnership campaign between KFC and Nascar. To ignite excitement during the heated leadership point battle between Kasey Kahne and Jeff Gordon.

 

We played off that battle to create a little battle of our own. Original Recipe vs. the all-new Grilled recipe. 

This was a lower-funnel national campaign that consisted of P.O.P, bucket design, and car design.

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